A Serious cyclist can spend in excess of eight hours of a day on their bike. An awful lot can happen in eight hours. Sunshine can transform into rain and then into hail. Soft forest ground can change to hard asphalt and a slow uphill grind into a blinding, rapid decent.  Stones, insects, wind and sweat all take their toll. A Cyclist needs equipment that can adapt.  Adidas combines seventy years understanding, the latest innovative materials and a design to meet cyclists’ three critical needs: fit, protection and visual accuracy.

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